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AI Internal Linking

Internal linking guides

Internal links are the links between pages of your own website. They decide how Google discovers your pages, which pages it treats as important, and what each page is about. They also decide whether a reader who lands on a blog post ever reaches a product, a service or a sign-up page.

The guides in this section cover internal linking from the ground up: what an internal link is, how to plan an internal linking strategy, how to choose anchor text, how to find and fix orphan pages and broken internal links, and how to link a Shopify store, a WordPress site or a Webflow site. Each guide is written for site owners and marketers, not only SEO specialists, and ends with a checklist you can use the same day.

Every guide is based on what we see when LinkBrainly audits real websites: most sites have good menus but almost no links inside their content. Start with the basics, then use the free LinkBrainly audit to see the gaps on your own site.